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Alice Ho Tan

Registered Executive Business Coach | Clinical Counsellor/Psychotherapist 

Alice Tan had a career in public relations and strategic marketing consultancy, working with global clients such as Tag Heuer, Kodak, Nokia, and Visa. She held public consulting roles at Singapore Technologies and Ogilvy & Mather PR before founding her own communications firm, Equator Communications Asia Pte Ltd.  

 

Her international experience, living in Malaysia, the USA, Egypt, and the UAE, has given her deep cultural insights and a profound appreciation for diverse perspectives. Her global experiences have fostered a deep appreciation of cultural perspectives, sharpening her insight into human behaviour and communication. This unique perspective enhances her work as a psychotherapist and executive coach, where she navigates complex human dynamics with empathy and attunement.

 

Alice transitioned into psychotherapy out of a deep conviction that every individual can achieve healing and freedom through self-awareness and self-determination, enabling them to overcome unconscious limiting beliefs and the challenges of neurodiversity. By integrating the knowledge of psychotherapy in  coaching, Alice empowers clients to identify barriers that hold them back, facilitating their growth and flourishing. Her experience has shown that personal healing can be hindered by unhealthy organisational environments. This drives her to help organisations create spaces where individuals and teams can thrive.

Alice’s approach celebrates the richness of humanity in all its mental and neurodiversity, helping organisations recognise neuro-differences as strengths. She believes that when companies cultivate inclusive environments, neurodiverse teams can thrive and drive innovation. With a keen interest in neuroscience and human behaviour, Alice enjoys witnessing her clients’ insights and breakthroughs. She is also passionate about facilitating vision casting for teams and resolving interpersonal conflicts.

Qualifications:

  • Registered Executive Business Coach - Worldwide Association of Business Coaches (WABC)

  • Registered Counsellor  - Singapore Association of Counselling

  • Positive Intelligence (PQ) Trained Coach

  • BA, National University of Singapore; Master of Counselling, Monash University, Australia

  • Post-Graduate Certificate in Psychology and Neuroscience of Mental Health, King’s College, London, UK.

Psychotherapy Training and Modalities:

  • Attachment-Focused Eye Movement Desensitization and Reprocessing (AF-EMDR) Therapy

  • Flash Technique for Memory Reconsolidation

  • Brainspotting for Focused Mindfulness

  • Internal Family Systems (IFS)

  • Cognitive Behaviour Therapy (CBT), Acceptance Commitment Therapy (ACT), Somatic Experiencing (SE), Gestalt Play Therapy with LEGO

  • Trained in couples and family therapy, using the Gottman Institute’s methods for improving communication and emotional connection.

S.S. Head of Energy Transition, Oil and Gas company 

“Alice has been instrumental in guiding me through change in both my leadership and personal journey. With her vast experience and deep empathy, she used the right tools to challenge my perceptions and help me move forward toward my goals."

Andrea Albieri - Consultant at Accenture Song 

"I cannot recommend Alice highly enough. During a challenging time she helped me find clarity and identify my strengths to pursue new career opportunities. Thanks to Alice, I landed my dream job as a consultant at Accenture Song. She continued to support me in developing an effective management style while staying true to my values."

Wouter Duyck - CEO, Zenko Superfoods

“Alice was an incredible support while I was starting my business during COVID-19. She helped me find energy and purpose during the crisis and guided me to become a better manager, communicator, and person.”
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Ana Chagelishvili

Certified ICF ACC Coach | Product Leader | Mentor

With over a decade of experience in top tech companies like Wise, Alibaba Group, and Meta, Ana Chagelishvili has led product portfolios generating billions in revenue and launched innovative AI products that have revolutionized customer experiences. As a product leader, she has managed multinational teams across Europe, the U.S., India, China, and Southeast Asia, while living in six different countries, giving her a deep understanding of the diverse cultural and business landscapes of fast-paced, competitive environments.

Ana’s passion for optimizing productivity—both for herself and her teams—led her to begin a personal journey in coaching eight years ago. This experience helped her become a high performer and foster high-performing teams. Through it all, she realized that her true passion wasn’t just in developing products, but in developing people.

Her approach combines mentoring and coaching, a powerful blend she discovered to be most effective. While mentoring fast-tracks growth, coaching breaks through barriers like self-doubt, imposter syndrome, and limiting beliefs. It’s this dual approach that sets her apart, helping clients unlock their potential and thrive in their professional and personal lives.

After witnessing firsthand that hiring the best talent doesn’t always translate to unlocking their full potential, Ana transitioned into coaching full-time to help organizations thrive by unlocking the potential in their people. Now, Ana works with product teams and adjacent functions like engineering, design, and analytics to help them collaborate more effectively, build resilience, and lead with influence.

Qualifications:

  • Certified ICF ACC Coach

  • Trained in Peak Performance by Eric Partaker

  • Recognized in the top 1% of product mentors on ADPList

Alisa Matjuka - Head of Product Lampoo

"Ana helped me define my values, align my goals, and prepare for my next steps. She’s a great listener, communicator, and isn’t afraid to offer a nudge or s different perspective. Her kind and encouraging presence made difficult conversations easier, and her background in Product and Tech added valuable insight to her coaching."

Pietro Bini Smaghi - Entrepreneur & Founder

"Ana was recommended to me when I needed to reassess my work values and what was driving me as a professional and entrepreneur. Her structured sessions helped me uncover my strengths, values, and false beliefs, clearing the path for my next career step. Beyond the results, her kindness and genuine care boosted my confidence and motivation, bringing more purpose to my work."

F. S. - Global Business Manager & Regional Product Lead | Google

“Being coached by Ana has been invaluable. Her unique blend of coaching and mentoring gave me clarity and practical tools to navigate my career and start a side business. What I loved most was how actionable the sessions were—every insight led to clear, tangible steps. Ana's support helped me not only understand my career aspirations but also develop the confidence and strategy to pursue them..”

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